Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits!

The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their ‘goldmine’ because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to ‘mine’ for gold!

Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

1. Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
2. Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
3. Add subscription forms to your social media pages. Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
4. Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. You can always survey them once they’re customers! We do recommend that you provide a link to your Privacy Policy however.
5. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don’t have one, put the words ‘privacy policy generator’ into a search engine and you should be able to find a suitable form to use.)
6. Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in.
7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
8. Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out ‘goodies’ throughout the year, your subscribers will feel truly appreciated − and that’s good for business!
9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to ‘pass it on’.
10. Let others reprint your newsletter as long as the content is not modified. If you’re happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your site.
11. Include a ‘Sign Up’ button in your newsletter. If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
12. Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
13. Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more ‘believable’ and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use ‘Bob K, FL’). Add a note inviting others to participate. After all, it’s free publicity!
14. Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.

15. Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!

For more helpful tips and ideas about email marketing click here

Is Your Online Business Floundering When It Comes To Getting People To Buy?

If you’re struggling to create consistent streams of income in your business, you’re part of a big club. The fact is, there is a ton of competition when it comes to getting eyeballs on your offers whether they be your online products, your services or your bricks and mortar store…

And if you’re an affiliate marketer then you’ll know how tough it can be with everyone is trying to generate as much traffic as possible. (which usually comes at an extremely high price).

The good news is that there’s a way to generate traffic (and profit) on demand WITHOUT paying a dime. Interested?

If you own an online business or are hoping to start one soon, you probably already know that you need an email list. What’s unfortunate is that most people who start web businesses (or brick and mortar businesses for that matter) fail and many of those failures could be avoided if they just had a list!

But let’s be perfectly straight with each other here… You’ve probably seen all of the hype about building a list and promotions for products that promise to help you build a massive list overnight. The plain truth is that the majority of these programs either don’t work or they won’t get you the results that you need…

Can you REALLY build a big, responsive list overnight? Sorry The Answer Is ‘No!’

But you can make a great start if you have the right information to begin with, that shows you exactly which steps to take.

In fact all it takes is a little bit of action on your part and the simple application of the powerful list building strategies you’ll find inside the ‘Big List’ Home Study Video Course

Here are three of the biggest reasons you need to start now:

Making More Money From Past Customers – Let’s face it, the dream in business is that once a customer buys from us, they will come back to buy more. Sadly, that’s not what happens the majority of the time. With a list you can explode your repeat business profits in just the time it takes to send your email.

Turning Leads Into Cash Paying Customers – With a list you can contact all those folks that visited your site (or your store) but didn’t buy first time round. Develop trust and confidence in your business on autopilot and guarantee that when they’re ready to buy, they immediately think of you.

Turning Slow Sales Days Into Record Breaking Sales Days – When you have an e-mail list of past customers and responsive subscribers that you can follow up with, slow days are a thing of the past. Simply shoot out an e-mail with an offer and watch the sales come flooding in.

These are just a few of the benefits of having an email list that you can communicate with on a regular basis and is by no means an all inclusive list.

There are literally hundreds of direct and indirect benefits to having an e-mail list, all of which will help you make more money and get through tough economic times.

Another way to think having an e-mail list is that it’s…

The Closest Thing To Actually Being
Able To generate Cash On Demand…

When you have a database of people that you can contact at will and share your business message with, you have extreme power. The power that you have is the ability to get people to your web site, or into your store, or to call you on the phone. Doing this exposes people to your product and will lead to an increase in business. And guess what… Building an email list is something that anyone can do starting today, and we do mean anyone…

For More Information Check Out The ‘BIG List’ Videos by Clicking Here

Your business can practically be defined by the size and quality of your subscriber list when you market anything on the Internet.  Regardless of what you sell having a good subscriber list that you can sell to over and over again is critical in your success.  But while it is nice to have a large list, the size of your list actually is not the most important part of list building.

The quality of your subscribers is one of the most important parts of running an Internet marketing company regardless of what you’re selling online.  And the best way to make sure that you maintain a good response and email list is to follow-up with your customers on a regular basis, become a friend and confidant that they can count on.

First let’s look at what ’Following Up’ means because a lot of people get it mixed up:  Following up with someone entails getting in contact with them after they take an action on your website.  This can be as simple as signing up for your free newsletter via an opt in form, or signing up for free samples of your products such as videos or a white paper.  (One of the best ways to build a list fast, is by giving away a lot of free great content that will entice your prospects to want to become your subscribers.)  But your subscriber could also be a customer that makes a purchase of one of your products/services  or someone signing up for your affiliate program to promote your products.

You need to follow up with them on a regular basis and keep them responsive, interested and develop a true connection….  Why?

The answer is because they don’t trust you yet!

Shocker right?  Not really. It’s normal for people not to trust a website or a person that owns it right away.  After all, the online world has a certain level anonymity about it that makes people apprehensive.  That’s why you need to build an email list with the focus of not making a sale today but actually making a sale in the follow up! So you can build trust with these people to get them to make a purchase, in the future and become a long-term customer that will buy again and again!

Every time that you get in contact with them you create more trust and build a stronger relationship, and over time you’ll have a customer for life.  Once they trust you they will drop the wall of apprehensiveness and make a purchase from you (or any other action you want them to take for that matter).

A great way that you can build these types of relationships once you’ve actually gotten someone on your list by giving away freebies or disclose tools or utilities that you use in your business.  Sharing free information like this might help your customers in some way with a problem that they’re having on their website or in their business, and when you help with someone else’s problem and they know that you did so without trying to sell them something you’re going to not only gain a customer you’re going to gain a friend as well.

It seems these days too many marketers are thinking ‘short term’ and while you can make sales by just pummelling subscribers with offer after offer it’s not the way to build a long-term business. 

Are you getting the results and the responsiveness you’d hoped from your list building efforts?  If you’d like to know more on this topic I’d recommend you go watch the ‘Big List’ videos on this page

We all know the bigger the list you have, the more people will listen to you and the more you will earn.

However, most people just can’t build a big enough list!

Take for example Michael Dunlop, Michael was making on average $6 per person who joined his list in the very first week they signed up…  That’s great news!  But the downside was he was only managing to generate around 17 opt-ins a day.  (When you do the math it’s okay but certainly nothing to post on the Web Insider about…)

Michael needed to get more people to sign up but in his own words he ‘tried everything.. and it all sucked!’ 

Perhaps you’re using some of the pop up software and tools Michael tested out on his blog right now? – Things like: Slide up opt-in boxes footer bars pop unders, lightboxes… and maybe you’re not totally satisfied with the results either?  

Now if you’re a regular reader here you’ll know we recommend Magic Pop Bars for regular websites and basic html type pages (because they work great) but you’ll need something different if you want to collect more opt-ins from your blog like Michael did. 

What you need is something like this:  It’s called ‘PopUp Domination’ (and with good reason)…  because once he started to test it out his opt-ins went from just 17 a day to 109 the very next day and since he’s been using it, it’s stayed consistently in the 100s!  (With exactly the same traffic)  PopUp Domination (as you’ll see in the video) is a light box opt-in plugin for WordPress that Michael eventually created himself.

And we recommend you check out it because right now it’s the only lightbox software for WordPress we’ve seen that really ties awesome design with proven opt-in increasing results.  It’s also ‘upload and go’ simple to install on your blog.  Just upload it at your plugins panel and then activate it.  (that’s it)   Highly recommended!!  Click Here to watch Michael’s short Pop Up Domination video for more information.

The PopUp Domination plugin supports ANY email provider. All you have to do is make sure you input your <form> html and that it includes two fields, the Name and Email Address. It automagically detects the field names, just make sure they are assigned correctly in the drop downs we provide. It’s been tested it on all the big players, including: Aweber, Mail Chimp, iContact and InfusionSoft

 If you’re currently building a list of subscribers then here’s something you absolutely must take a look at right now:  Magic Pop Bars

Here’s The Scoop!  Chances are, like us, you’re already capturing new leads & subscribers directly from your website…  And if you’re using convential methods such as pop-ups, pop-unders, sliding pops, inline forms (Or basically anything like that), you’ll be amazed by a new software tool called ‘Magic Pop Bars’  You can see it in action on the main site here

We’ve been secretly testing this awesome new app on one of our high traffic sites all weekend and the results have been STAGGERING!

Now under normal circumstances I’d hang back before telling you about something like this, but compared to a traditional pop-up window method of collecting new subscribers we’re already seeing a boost in sign -ups at a rate of 242% (YES!  Almost two and a half times the current conversion rate)  So basically if you want to build your list faster from the same level of traffic that you’re already getting check it out (there’s a full 60 day money back guarantee offered at the site so you’ve nothing to lose on this one)

But here’s something really unique about this new software:  You can add it to your site in just minutes (because unlike anything else on the market there’s no need to edit or change any of your current web pages)  – If you have a few sites and/or lots of pages that’s a massive time saver!

And as you’ll see when you visit the site this new tool does so much more than simply boosting your current subscription rates… You can put “Magic Pop Bars” on other people’s websites, including search engines and directories. (Use it in conjunction with blogging, forums, Twitter or other social marketing). You can even use it with your affiliate links, to build your list while you earn commissions and promote other sites.

HIGHLY RECOMMENDED – GET THE FULL INFO HERE:  MAGIC POP BARS

If you’ve ever worked with blogs before you’ll know that they can be time consuming and require a lot of maintenance.

However they are a powerful platform for marketing. Fact.

The search engines love them, they’re socialable and they allow people to add their thoughts to the page as well.

Not only that but Google LOVES blogs and can index your pages quickly.

Now, I realize that time can be an issue, so you’re about to encounter a system that will help you save time, save money, increase your traffic and speed up your list building process, while being seen in your niche as the expert. 

Automated Niche Blogging is a hot new video series to help you automate your blog, so that it generates a constant flow of traffic, which will ultimately build your list.

Take a look at what’s inside…

• What You Need To Get Started
• How To Quickly Get Content
• How To Install WordPress
• Finding The Best Wordpress Themes
• Powerful WordPress Plugins
• How To Fully Automate Your Blog
• Getting Your Blog Indexed Fast
• Getting Great Rankings Quickly

The course is call Automated Niche Blogging and if you need more traffic without struggling to hard to get it then check it out – Click Here

Here’s a fact: People buy from those they know, like and trust.

In other words, people like to do business with those with whom they’ve built a relationship. And one of the best ways to build a relationship with your prospects is via your email list.  And by encouraging your prospects to interact with you and/or get active on your site.

Here are tips to help you do exactly that:

Read the rest of this entry

Regardless of what type of online business you plan to develop, an autoresponder account is a vital component in being able to successfully build a mailing list of prospects.

When you sign up for an autoresponder account, you are able to create unlimited campaigns (which is important when targeting different niche markets). You want to ensure that you create a different list for each subject so you don’t confuse your subscribers with emails that don’t pertain to their interests (we’ll cover a lot more on list building soon).

Once you have a mailing list, you can instantly begin sending promotional based broadcasts to your leads .

Again, there are many different providers to choose from and throughout the years I have tried out the majority of them, settling on Aweber - I’ll give you some reasons below…

Why Aweber?

1) They are extremely affordable
2) Their delivery rates are higher than most competitors
3) Their navigation and control panel is user-intuitive.
4) They are a well-established autoresponder provider.

Now I’ve used Aweber for a number of years and apart from a few very minor hiccups have never experienced a problem.  If you can afford the service then go take a look…

… But there are alternatives out there!  And if budget is a concern then this will help because I’ve just brokered a special deal exclusively for Web Insider Club readers with the cool guys over at:  WizardResponderPro [all you have to do is click this link and you'll get 3 months FREE service]