Your business can practically be defined by the size and quality of your subscriber list when you market anything on the Internet.  Regardless of what you sell having a good subscriber list that you can sell to over and over again is critical in your success.  But while it is nice to have a large list, the size of your list actually is not the most important part of list building.

The quality of your subscribers is one of the most important parts of running an Internet marketing company regardless of what you’re selling online.  And the best way to make sure that you maintain a good response and email list is to follow-up with your customers on a regular basis, become a friend and confidant that they can count on.

First let’s look at what ’Following Up’ means because a lot of people get it mixed up:  Following up with someone entails getting in contact with them after they take an action on your website.  This can be as simple as signing up for your free newsletter via an opt in form, or signing up for free samples of your products such as videos or a white paper.  (One of the best ways to build a list fast, is by giving away a lot of free great content that will entice your prospects to want to become your subscribers.)  But your subscriber could also be a customer that makes a purchase of one of your products/services  or someone signing up for your affiliate program to promote your products.

You need to follow up with them on a regular basis and keep them responsive, interested and develop a true connection….  Why?

The answer is because they don’t trust you yet!

Shocker right?  Not really. It’s normal for people not to trust a website or a person that owns it right away.  After all, the online world has a certain level anonymity about it that makes people apprehensive.  That’s why you need to build an email list with the focus of not making a sale today but actually making a sale in the follow up! So you can build trust with these people to get them to make a purchase, in the future and become a long-term customer that will buy again and again!

Every time that you get in contact with them you create more trust and build a stronger relationship, and over time you’ll have a customer for life.  Once they trust you they will drop the wall of apprehensiveness and make a purchase from you (or any other action you want them to take for that matter).

A great way that you can build these types of relationships once you’ve actually gotten someone on your list by giving away freebies or disclose tools or utilities that you use in your business.  Sharing free information like this might help your customers in some way with a problem that they’re having on their website or in their business, and when you help with someone else’s problem and they know that you did so without trying to sell them something you’re going to not only gain a customer you’re going to gain a friend as well.

It seems these days too many marketers are thinking ‘short term’ and while you can make sales by just pummelling subscribers with offer after offer it’s not the way to build a long-term business. 

Are you getting the results and the responsiveness you’d hoped from your list building efforts?  If you’d like to know more on this topic I’d recommend you go watch the ‘Big List’ videos on this page

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Filed under: List Building / Email Marketing