We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds – from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances – the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime?
These may not sound like typical questions for an econo-mist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life—from cheating and crime to sports and child-rearing—and whose conclusions turn conventional wisdom on its head.
Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They usually begin with a mountain of data and a simple question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.
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Good Morning America correspondent Lara Spencer is a self-confessed frugalista with a passion for shopping at yard sales, thrift shops, and estate sales, and for decorating her home and friends’ homes with her fabulous finds. In I Brake for Yard Sales, Lara shares her secrets for bargain hunting and tells you where to shop, what to look for, how to pay for it, how to restore it, and finally, where to put it in your house. Looking for the newest arrivals at your local thrift shops? After busy Saturdays and no-pick-up Sundays, Tuesdays and Wednesdays are generally the best days to shop for fresh items. Peppered with wisdom from world-renowned appraisers whom Lara knows from her previous work on Antiques Roadshow as well as contributions from well-known designers, this book also features the house of comedienne and good friend Kathy Griffin, which Spencer herself refurbished and decorated.
Let's face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing…until now…is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality. Managing Content Marketing will teach you to: –Build the Business Case for Content Marketing –Develop a Content Marketing Strategy that Works for Your Business –Tell a Consistent Story that Engages Your Customers –Determine the Right Marketing Channels to Implement –Create an Internal and External Workflow for Content Marketing –Measure Content Marketing and Communicate Results to Internal Stakeholders
What makes places like Silicon Valley tick?
Can we replicate that magic in other places?
How do you foster innovation in your own networks?
Discover the answers in this groundbreaking book from two of the world's leading experts at the intersection of venture capital and global development. Victor W. Hwang and Greg Horowitt propose a radical new theory to explain the nature of innovation ecosystems: human networks that generate extraordinary creativity and output. They argue that free market thinking fails to consider the impact of human nature on the innovation process. This ambitious work challenges the basic assumptions that economists have held for over a century.
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In a Chicago suburb, a dentist is met in his office parking lot by three men and ordered into the trunk of his Lexus. On a downtown sidewalk, Jack Reacher and an unknown woman are abducted in broad daylight by two men – practiced and confident – who stop them at gunpoint and hustle them into the same sedan. Then Reacher and the woman are switched into a second vehicle and hauled away, leaving the dentist bound and gagged inside his car with the woman's abandoned possessions, two gallons of gasoline. . . and a burning match. The FBI is desperate to rescue the woman, a Special Agent from the Chicago office, because the FBI always – always – takes care of its own, and because this woman is not just another agent. Reacher and the woman join forces, against seemingly hopeless odds, to outwit their captors and escape. But the FBI thinks Jack is one of the kidnappers – and when they close in, the Bureau snipers will be shooting to kill.
In Tripwire, Reacher is settling into lazy Key West when his life is interrupted by a stranger who comes looking for him. When the stranger turns up beaten to death in the Old Town cemetery – fingertips removed – Reacher knows whomever the man was working for is not a friend. Reacher follows the trail to New York, where he confronts the people who dispatched the dead man: an elderly couple still mourning an all-American son lost in Vietnam; an alluring and intelligent woman from Reacher's own haunted past; and at the center of the web, an opponent more vicious than any he's ever faced.
Knockout interview answers is a collaboration between best-selling business author Ken Langdon and human resources specialist Nikki Cartwright. Unlike the majority of interview techniques books this book steers clear of blindingly obvious advice such as not to wear track-suit bottoms or turn up drunk to your interview, and instead provides a way into the mind of the interviewer so that you can spot the likely questions and know how to answer them differently depending on the perspective of the interviewer.
Addressing the nature and causes of the wealth of nations, Adam Smith made one of the most potent contributions to subsequent ideological history. In the West since the early-19th century he has been the patron saint of "homo economicus". More recently, successive British governments have invoked his policy recommendations of free trade and "laissez-faire" to aid their extension of privatization and market effectiveness into areas such as health and education. Smith, however, not only viewed merchants and manufacturers with deep suspicion, but also tempered his celebration of a self-regulating market with a darker vision of the dehumanizing potential of a profit-orientated society. He did not write an economics textbook, however, but rather a narrative about the struggle for individual liberty and general prosperity in history. This selected edition includes sections from all five books of the "Wealth of Nations". It also provides full notes and a commentary that places Smith's work within a rich interdisciplinary environment.
