If you are promoting products on ClickBank as an affiliate here’s something that will make your day…
I’ve just picked up a superb training/script package called CB Bonus Domination and I feel like a kid in a candy store! (more on this in a minute)
As you know we regularly offer readers a bonus (or bonuses) if they pick up an affiliate product we recommended through the newsletter. A) because it helps conversion and boosts our commissions and B) because we appreciate the fact people can choose who to buy from, so we like to ‘add value’ for them when they decide to buy from our recommendations and not someone else’s. (it’s a win:win)
But there is also a third reason which until a few years back I never really considered the significance of that much…
You see when we deliver a bonus a ‘buyer’ gets added to our mailing list, okay they didn’t buy from us, but they have proved themselves to be someone who takes action, someone who is responsive and who is prepared to invest in their online business – And as you probably know a list of buyers is generally 10 x greater for you financially than a list of regular ’free’ subscribers. The net effect has been that over the years of offering affiliate bonuses our lists have become more responsive to new offers and far more profitable for our bottom line. (because we probably have a much higher % of action taking, ‘buyers’ on our lists than most other marketers)
Then around 18 months ago we started testing - We placed special offers at the back end of our bonus delivery pages… Usually a special deal only available to the people who had bought a third party product from one of our promotions. The first time I did this it was for a product that normally sold for $97 and because we had just received a commission of $50 we offered it at half price – it made sense to do it, and a lot of folks took up the offer… Now while I can’t recall the exact figures, that special deal offered via the back end of a bonus delivery page brought in around $3,500 in extra revenue. It turned a $10K promotion (via commissions) into a $13.5K profit (an increase of 35% to our bottom line profits)
Needless to say we didn’t need to be convinced it was a winning strategy and since then we’ve run dozens of these kinds of promotions – Now while some generate just a few dollars extra, a fair percentage have actually doubled (and more) the end $ amount we generated in front end commissions alone…
… Clearly adding bonuses makes sense if you regularly promote affiliate products:
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Stronger lists with a higher % of action takers/buyers
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increased loyalty among your readership because they know they’ll get added value from checking out your promos
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and the ability to increase overall profits
But there is a downside… Setting up bonus offers, and delivering them takes time. If you are dealing with a lot of bonus claims it can take hours to check them all out.
And that’s why I was so excited to read about CB Bonus Domination because it fully automates the entire process of bonus delivery and backend monetization for you. Now there are other scripts out there in the marketplace we have used but the script that you get with CB BD has some very exciting features… I’m sure the creator Jeff Czyzewski won’t mind, but I’ve just swiped this from his sales letter:
Here’s just a short list of what Clickbank Bonus Domination (SCRIPT) can do for you: Read the rest of this entry