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Before you can begin building your business, you need to know who your audience will be, and what approach to take.

We figure all of this out through niche market research.

Don’t let the word “research” scare you off! It’s an incredibly important step in the process of building a business geared for success. It’s also a very easy step, and I’ll show you exactly how I quickly evaluate different markets, including existing competition to determine whether a specific niche is viable or not.

To start, it’s important that you understand exactly what a “niche market” really is.

Niche marketing can be defined as “marketing a product or service that caters to a specific customer base”.

Most mainstream niches will be very competitive, so it’s often wise to chisel down into the niche so that you are targeting a subset group of buyers in a smaller segment of that niche.

Every niche market that you focus on should have an existing consumer base. You don’t want to spend the time, money or do the legwork of chiseling out business in a new or untapped niche. Instead, focus your attention (and energy!) on VERIFIED, PROVEN markets where you can instantly identify that there is a current demand for specific products and services.

Also keep in mind that the more you know about a niche and its target audience, the easier it will be to develop products or services, or promote campaigns so that they are communicating directly with your average customer.

Once you narrow down your niche, by analyzing profitability, conducting market research and then determining the type of product or service that is likely to be successful based on what is already consistently selling, you can then rinse and repeat this system for each new market that you venture into.

This type of research, where you carve out a listing of profitable sub niches, rather than focusing on the larger markets will automatically give you an advantage over the larger companies that generalize niches under one main category.

Here’s why: Read the rest of this entry